AI & SEO Marketing Manager

Salary:               £55,000 -£60,000 dependant on skills & experiences + bonus + bens

Location:          Holborn, hybrid working 3 days in the office, 2 days working from home/another location

Team:                 Performance Marketing

Be at the forefront of how Premier Inn shows up across Search & AI

As consumer search behaviour evolves faster than ever, from traditional SEO to the rise of AI search agents like Gemini, ChatGPT, Perplexity and others, Premier Inn is investing in a future‑focused specialist who can lead us into this new era.

This is an exciting and influential role that combines deep SEO expertise with the emerging world of AI‑driven search, LLM optimisation, technical performance, and PR/social visibility. You’ll play a pivotal role in how millions of people discover, engage with, and choose Premier Inn every day.

If you're passionate about the future of search, understand how platforms like ChatGPT, Google, Gemini and Boolean integrations surface brand information, and want to shape how a household UK brand shows up across all these ecosystems, we’d love to hear from you.

What you’ll be doing

Lead the evolution of Search at Premier Inn

• You’ll define and drive the roadmap for both SEO and AI search across our Commercial, Marketing, Content, Brand and Technology teams. You’ll set the direction, identify opportunities, and champion how we optimise for search engines and LLM search agents.

Own SEO & AI strategy across the entire business

• From technical SEO and site architecture to AI search visibility, schema markup, digital PR and content optimisation - you’ll guide Premier Inn’s end‑to‑end organic performance programme.

Become the internal expert on AI search performance

• You’ll understand how LLMs retrieve and prioritise information and how Premier Inn can appear more accurately and prominently in AI‑generated answers. You'll bring a point of view on what we should be doing today and what’s coming next.

Influence senior stakeholders

• With large cross‑functional teams and a complex, matrixed organisation, your ability to influence, educate and inspire will be crucial. You’ll bring clarity on performance, opportunities and innovation at all levels of the business.

Lead tools, tech and measurement

• You’ll own the tools and platforms that track our SEO and AI search performance, working closely with Technology and Data to ensure accuracy, insight and continual improvement.

Coach and develop talent

• You'll line‑manage one direct report (SEO Executive) and manage the relationship with our specialist SEO agencies, ensuring both are delivering at a high standard and continually improving.

Some of your key responsibilities

• Define the SEO & AI search strategy and roadmap
• Lead technical and on‑page optimisation
• Manage SEO agencies and key search/AI technology partnerships
• Drive performance reporting and insight, including dashboards
• Optimise for LLM‑powered search agents (ChatGPT, Gemini, Perplexity etc.)

What you’ll bring

• Experience in SEO, AI search or organic performance
• Strong technical SEO capabilities and comfort shaping complex programmes
• A clear view on the future of AI search and how brands can win
• Experience in large, matrixed organisations with a major online consumer presence
• Excellent communication and influencing skills at all levels
• Experience managing agencies, tools, budgets and direct reports
• A passion for innovation, experimentation and emerging search technology

Why this role is special

This isn’t just another SEO role.

It’s a chance to lead one of the UK’s most loved brands into the next generation of Search, shaping how millions of customers discover Premier Inn across both today’s platforms-and tomorrows.

You’ll work across Marketing, Brand, Technology, Data, and your work will have a direct impact on digital performance, customer experience and brand visibility.

Ready to lead the future of Search at Premier Inn?

If you’re excited by innovation, thrive in complex organisations and want to shape how a major brand shows up across AI and search ecosystems, we’d love you to apply.

Apply now and help us shape the future of Search at Premier Inn.

Why Join Us?

You’ll join a forward‑thinking performance marketing team that embraces innovation, experimentation, and continuous improvement. Your work will have a direct and visible impact on business results, in a role where technical skill and analytical thinking truly shine.

We’re proud to be a Top Employer for 14 consecutive years, a top apprenticeship employer, #10 in the Stonewall Workplace Equality Index, and a Top 25 Exemplary Employer in the Investing in Ethnicity Parliamentary Matrix.